The Subscription Revolution
The use of subscriptions in certain areas of the marketplace is not a new concept. Paying on a periodic schedule for a product or service has been a thriving part of the B2C space for many years. Recently, the subscription model has undergone an evolution, stimulated by internet, cloud and mobile technologies. It has also moved into the B2B space, with more and more businesses incorporating subscriptions for a wide variety of uses, including software and services. The evolution continues, vigorously moving into new areas that weren’t imaginable in pre-digital days, such as Automation as a Service.
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